Privacy Policy

This Privacy Policy explains how Sestive Inc. ("we," "our," or "us") collects, uses, stores, and protects your personal data when you access and use the New Nörm platform (available at www.newnormai.com). By joining a session on New Nörm, you agree to the terms of this Privacy Policy. If you do not agree, you must refrain from accessing or using the platform.

We are committed to complying with all applicable data protection laws, including the General Data Protection Regulation (GDPR), the Health Insurance Portability and Accountability Act (HIPAA), and the California Consumer Privacy Act (CCPA), to ensure your privacy and data security.

1. Who This Policy Applies To

This Privacy Policy applies to users of the New Nörm platform.

2. Data We Collect

Personal Information Provided by You
When you create an account or join a session, we may collect personal information such as your name, email address, and any other details required to provide services. This may include emotional or health-related data, preferences, and any information shared during sessions.

Usage Data
We may automatically collect technical and usage data such as your device type, IP address, browser type, session duration, and interaction data.

Cookies and Tracking Technologies
We use cookies and similar technologies to enhance user experience, remember preferences, and improve the platform. These include session and persistent cookies. More details are available in our Cookie Policy.

Anonymized Session Data
To improve service quality and support internal training, we may create anonymized session transcripts using Large Language Model (LLM) technology. We do not store video or audio recordings. All session data used for this purpose is anonymized.

3. Purpose of Data Processing

We process your personal data to:

• Enable platform features, including personalized emotional support and therapy sessions.
• Improve technical performance, usability, and service quality.
• Analyze anonymized data to enhance support tools and session effectiveness.
• Fulfill clinical, billing, and operational needs (for therapists).

4. Legal Basis for Processing

Your personal data is processed under the following legal bases:

• GDPR Art. 6(1)(b): Processing necessary to perform the services you request.
• GDPR Art. 6(1)(f): Our legitimate interest in providing and improving New Nörm.
• HIPAA: Processing health-related data in compliance with applicable privacy protections.

5. Sharing Your Data

We do not sell or disclose your personal data except as necessary to:

• Comply with legal obligations.
• Respond to lawful requests from authorities.
• Work with trusted vendors under strict confidentiality agreements.

6. Data Security

We use industry-standard technical and organizational safeguards to protect your data. All sensitive information is encrypted in transit and at rest.

7. Data Retention

We retain data only as long as needed for service delivery or compliance:

• Therapist Data: Stored for the duration of the professional relationship, including billing and support.
• Client Data: Retained only as necessary to support ongoing sessions or comply with legal requirements.
• Anonymized Data: Retained to improve platform capabilities.

8. Your Rights

Subject to applicable laws, you may exercise the following rights:

• Access: Request a copy of your data.
• Correction: Fix inaccurate or incomplete data.
• Deletion: Request erasure of your data, subject to legal limitations.
• Restriction: Request limited processing of your data.
• Withdrawal of Consent: Revoke your consent at any time.

To exercise your rights, contact our Data Protection Officer at privacy@sestive.com.

9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal obligations. If material updates are made, we will notify you through the platform. Please review it periodically.

10. Contact Us

For questions or concerns about this Privacy Policy, reach out to us at:
privacy@sestive.com

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